Aim of the Programme
The aim of this two-year Programme of study is to introduce students to the field of Marketing & Public Relations. Through the Programme students acquire theoretical and practical knowledge as they learn how to implement Marketing & Public Relation skills and techniques in the workplace.
Students also acquire knowledge in general subjects such as Statistics, Accounting, Sociology and Psychology in order to receive a well-rounded education.
Students who obtain the Diploma in Marketing & Public Relations have the required skills and knowledge to work in a variety of areas such as Marketing, Public Relations, Sales, Product promotion and Advertising or to continue studying at a higher academic level. More specifically the Programme provides and develops:
Intended learning outcomes:
On completion of this Programme Students should be able to:
Language of instruction: English.
Evidence of knowledge of English
Candidates whose native language is not English will be required to produce evidence of proficiency in written and spoken English, such as the Test of English as a Foreign Language (TOEFL iBT) with a score of 46-59, the IELTS with a minimum score of 5.5, the GCE O.L or I.G.C.S.E in English language with a passing grade of at least “C”, or any other equivalent internationally recognized examination.
In case evidence of any of the aforementioned qualifications is not provided, the candidate will be expected to pass the College’s English Language Test (CELT). The College is using the internationally recognized Oxford placement test. If candidates do not succeed in this test they will be classified according to their score in one of the levels of Intensive English Courses, as indicated below, and they will be automatically registered in the Foundation Programme. This can only occur if Students satisfy all other admission requirements.
|ICT I||CSC 101||6|
|BUSINESS STATISTICS I||STA 101||6|
|ACCOUNTING I||ACC 101||6|
|INTRODUCTION TO PUBLIC RELATIONS||PRM 111||6|
|PRINCIPLES OF COMMUNICATION||PRM 112||6|
|FUNDAMENTALS OF MARKETING||MKT 121||6|
|PR WRITING & PRESENTATION SKILLS||PRM 121||6|
|PR CAMPAIGNS||PRM 221||6|
|MEDIA & ADVERTISING||ADV 122||6|
|CONSUMER BEHAVIOUR||MGT 222||6|
|MARKETING MANAGEMENT||MKT 226||6|
|STRATEGIC MANAGEMENT PRINCIPLES||MGT 214||6|
|MARKET RESEARCH||MKT 222||6|
|DIGITAL MARKETING||MKT 224||6|
|INTEGRATED MARKETING COMMUNICATION||MKT 212||6|
|FINAL PROJECT||PRO PRM||6|
|CRISIS MANAGEMENT||MGT 216||6|
|PRINCIPLES & PRACTICES OF SELLING||MKT 221||6|
|INTERNATIONAL MARKETING||MKT 321||6|
|LEGAL ASPECTS OF COMMUNICATION||PRM 213||6|
|STRATEGIC MARKETING I||MKT 225||6|