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Home  /  Academic Affairs  /  Academic Fields  /  Business  /  Marketing & Public Relations, Diploma

Marketing & Public Relations, Diploma

2 Years, min 120 ECTS

Accredited Programme

Programme’s purpose and objectives:

The aim of this two-year Programme of study is to introduce students to the field of Marketing & Public Relations. Through the Programme students acquire theoretical and practical knowledge as they learn how to implement Marketing & Public Relation skills and techniques in the workplace.

Students also acquire knowledge in general subjects such as Statistics, Accounting, Sociology and Psychology in order to receive a well-rounded education.

Students who obtain the Diploma in Marketing & Public Relations have the required skills and knowledge to work in a variety of areas such as Marketing, Public Relations, Sales, Product promotion and Advertising or to continue studying at a higher academic level.  More specifically the Programme provides and develops: 

  • an in-depth understanding of marketing and its components with emphasis on  public relations.
  • the ability to apply marketing techniques and tasks, as well as to cope with challenges that help to develop key transferable skills essential to a career in marketing and public relations.
  • the skills and underpinning knowledge necessary to evaluate dynamic marketing, and public relation situations which require cross-functional business solutions

Intended learning outcomes:

On completion of this Programme Students should be able to:

  • Discuss about the business environment in which marketing and public relations managers operate.
  • Explain influential factors on customer behaviour and the interaction between organizations and customers.
  • Demonstrate how marketing and public relations communication process is applied to a variety of stakeholders.
  • Construct marketing and public relation plans and strategies within international context.
  • Discuss the importance of service design and quality in delivering brand value.
  • Identify the role of market research in marketing and public relations.
  • Describe key concepts and skills that underpin the practice of marketing and public relations.

Language of instruction: English. 

Evidence of knowledge of English

Candidates whose native language is not English will be required to produce evidence of proficiency in written and spoken English, such as the Test of English as a Foreign Language (TOEFL) with a minimum score of 500, the IELTS with a minimum score of 5.0, the GCE O.L or I.G.C.S.E in English language with a passing grade of at least “C”, or any other equivalent internationally recognized examination. 

Foundation Year

In case evidence of any of the aforementioned qualifications is not provided, the candidate will be expected to pass the College’s English Language Test (CELT). The College is using the internationally recognized Oxford placement test. If candidates do not succeed in this test they will be classified according to their score in one of the levels of Intensive English Courses, as indicated below, and they will be automatically registered in the Foundation Programme. This can only occur if Students satisfy all other admission requirements.

Foundation Programme:
Level 1 
Level 2 
 

 

 

GENERAL EDUCATION REQUIREMENTS

min 18 ECTS
COMPULSORY SUBJECTS   ECTS
ICT I CSC 101 6
BUSINESS STATISTICS I STA 101 6
OPTIONAL SUBJECTS   ECTS
ACCOUNTING I ACC 101 6
SOCIOLOGY LIB 104 6
PSYCHOLOGY LIB 111 6

MKT & PR CORE REQUIREMENTS

min 96 ECTS
COMPULSORY SUBJECTS   ECTS
INTRODUCTION TO PUBLIC RELATIONS PRM 111 6
PRINCIPLES OF COMMUNICATION PRM 112 6
FUNDAMENTALS OF MARKETING MKT 121 6
PR WRITING & PRESENTATION SKILLS PRM 121 6
MANAGEMENT MGT 121 6
PR CAMPAIGNS PRM 221 6
MEDIA & ADVERTISING ADV 122 6
CONSUMER BEHAVIOUR MGT 222 6
MARKETING MANAGEMENT MKT 226 6
STRATEGIC MANAGEMENT PRINCIPLES MGT 214 6
MARKET RESEARCH MKT 222 6
DIGITAL MARKETING MKT 224 6
INTEGRATED MARKETING COMMUNICATION MKT 212 6
FINAL PROJECT PRO PRM 6
OPTIONAL SUBJECTS   ECTS
 ENTREPRENEURSHIP  MGT 212 6
 CRISIS MANAGEMENT MGT 122  6
 PRINCIPLES & PRACTICES OF SELLING MKT 221  6
 INTERNATIONAL MARKETING MKT 321  6
 LEGAL ASPECTS OF COMMUNICATION PRM 213  6
 STRATEGIC MARKETING I MKT 225  6

FREE ELECTIVE/ LANGUAGE REQUIREMENTS

min 6 ECTS
No NAME QUALIFICATIONS RANK FT/PT
1 Afxentiou Georgios PhD Candidate
MBA Global Management
BA in Graphic/Web Design
Lecturer PT
2 Antoniades George Post Graduate Diploma in Management
BSc in Business Administration/Marketing
Lecturer FT 
3 Constantinou Maria Professional Diploma in Marketing
MA in Marketing Communications
BA in Marketing
Lecturer FT
4 Drousiotou Ioanna MSc Clinical Psychology
BSc Psychology
BSc Morse
Lecturer PT
5 Grispos Michael  MA in Management
MA in TESOL
Bachelor of Education
Certificate in Education
Lecturer PT
6 Konstantinou Dora MSc in Educational Leadership and Management
BSc in Computer Science
Lecturer FT
7 Lara Henry BA Applied Linguistics  Lecturer FT
8 Malkawi Elena PhD in Economics
BA in Economics
Lecturer FT
9 Neokleous Aggela MA in Education
BA in Philosophy, Education and Psychology
Lecturer FT
10 Petrou Maria  Chartered Certified Accountant
Master of Business Administration
BSc in Applied Accounting
Lecturer PT
11 Serieh Stella  BSc in Economics Lecturer 
PT 

12 Papathomas Konstantinos Diplom Ingenieur Architekt
Diploma in English Language, Literature and Comparative Literature
Lecturer FT

 

Click here to see the complete Teaching Staff List and Brief CV