Dr Marilia Kountouridou

Assistant Professor

 Contact details 

	25736501
	25736629
	m.kountouridou@ctleuro.ac.cy

Brief description

Dr. Marilia Kountouridou holds a PhD in Marketing from the European University Cyprus (awarded without revisions) and a Master’s degree in Advertising and Marketing from the University of Leeds (Distinction). In 2024, she earned a Certificate in Digital Marketing Strategy from Harvard Business School.

She is currently an Assistant Professor in Marketing at CTL Eurocollege (since 2020) and a Scientific Collaborator at European University Cyprus, teaching undergraduate and postgraduate courses in her areas of expertise. These include marketing, social media marketing, digital marketing, branding, advertising, sales promotion, copywriting in digital marketing, public relations (PR), integrated marketing communications (IMC), consumer behavior, and related fields.

Dr. Kountouridou has extensive teaching experience in higher education and has supervised numerous dissertations and theses. She has also held marketing coordination roles in the financial and public relations industries, focusing on social media marketing, public relations, and digital marketing strategies.

Her research has been published in peer-reviewed journals such as the Iranian Journal of Management Studies and Transnational Marketing Journal. She has also contributed book chapters and presented at international conferences. Her research interests focus on digital marketing, social media marketing, branding, and consumer behavior.

ACADEMIC QUALIFICATIONS

• October 2017 – May 2022: PhD in Marketing, European University Cyprus – Awarded without revisions
• May 2024 – July 2024: Certificate in Digital Marketing Strategy, Harvard Business School (online)
• 2015 – 2016: MA in Advertising and Marketing, University of Leeds, UK – Distinction
• 2010 – 2014: Bachelor in Primary Education, Frederick University Cyprus – Grade 9.46/10

EMPLOYMENT HISTORY

• Assistant Professor in Marketing – CTL Eurocollege (2020 – present)
• Scientific Collaborator in Marketing – European University Cyprus (2021 – present)
• Reviewer – Iranian Journal of Management Studies (2021 – present)
• Marketing Coordinator – Financial Sector (2018 – 2019)
• Marketing, PR and Event Coordinator (2016 – 2018)

PUBLICATIONS AND CONFERENCES

Prodromou, A. and Kountouridou, M. (2025). Transforming Higher Education: The Role of AI and Simulation Tools in Enhancing Learning and Engagement. Integrating Simulation Tools Into Entrepreneurship Education, [online] pp.359–382. doi:https://doi.org/10.4018/979-8-3693-9040-5.ch017.

Prodromou, A., & Kountouridou, M. (2025). Sustainability through the Involvement of e-HRM in Project Management – The Cyprus Hotel Industry Case. Accepted for publication (pending).

Kountouridou, M., Domic, D. (2022). The impact of a positive visualisation course in brand identity on freshmen students’ perceptions of university brand image. Iranian Journal of management studies, 15(4), pp. 945-962.

Kountouridou, M., Domic, D. (2022). Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image? Transnational marketing journal, 10(2), pp 203-2014.

Kountouridou, M., Domic, D. (2022). A Grounded Theory Investigation of the Influence of a ‘Positive Visualisation Course’ in Brand Identity on First-year Students’ Perceptions. Journal of Management and Marketing. XX(2/2022), pp.159-171. DOI: 10.52846/MNMK.20.2.03

Kountouridou, M., Domic, D. (2020). Brand Building in Higher Education: A Grounded Theory Investigation of the Impact of “Positive Visualisation Courses Upon Brand Identity” ATINER: 19th. Annual International Conference on Marketing.

Kountouridou, M., Domic, D. (2019). Brand building in higher education: A qualitative analysis of the impact of a ‘‘positive visualisation course in brand identity’’. 1st Doctoral Colloquium- Cyprus Rectors Conference.