Accredited Programme
Aim of the Programme
The purpose of the Diploma in Marketing & Public Relations Programme of study is to introduce students to the field of Marketing & Public Relations. Through the Programme students acquire theoretical and practical knowledge as they learn how to implement Marketing & Public Relation skills and techniques in the workplace.
Students also acquire knowledge in general subjects such as Statistics, Accounting, Sociology and Psychology in order to receive a well-rounded education.
Students who obtain the Diploma in Marketing & Public Relations have the required skills and knowledge to work in a variety of areas such as Marketing, Public Relations, Sales, Product promotion and Advertising or to continue studying at a higher academic level. More specifically the Programme provides and develops:
Intended learning outcomes:
On completion of this Programme Students should be able to:
Language of instruction: English.
Evidence of knowledge of English
Please follow the link below:
http://www.ctleuro.ac.cy/en/admission/admission-requirements
COMPULSORY SUBJECTS | ECTS | |
ICT I | CSC 101 | 6 |
BUSINESS STATISTICS I | STA 101 | 6 |
OPTIONAL SUBJECTS | ECTS | |
ACCOUNTING I | ACC 101 | 6 |
SOCIOLOGY | LIB 104 | 6 |
PSYCHOLOGY | LIB 111 | 6 |
COMPULSORY SUBJECTS | ECTS | |
INTRODUCTION TO PUBLIC RELATIONS | PRM 111 | 6 |
PRINCIPLES OF COMMUNICATION | PRM 112 | 6 |
FUNDAMENTALS OF MARKETING | MKT 121 | 6 |
PR WRITING & PRESENTATION SKILLS | PRM 121 | 6 |
MANAGEMENT | MGT 121 | 6 |
PR CAMPAIGNS | PRM 221 | 6 |
MEDIA & ADVERTISING | ADV 122 | 6 |
CONSUMER BEHAVIOUR | MGT 222 | 6 |
MARKETING MANAGEMENT | MKT 226 | 6 |
STRATEGIC MANAGEMENT PRINCIPLES | MGT 214 | 6 |
MARKET RESEARCH | MKT 222 | 6 |
DIGITAL MARKETING | MKT 224 | 6 |
INTEGRATED MARKETING COMMUNICATION | MKT 212 | 6 |
FINAL PROJECT | PRO PRM | 6 |
OPTIONAL SUBJECTS | ECTS | |
ENTREPRENEURSHIP | MGT 212 | 6 |
CRISIS & CHANGE MANAGEMENT | MGT 316 | 6 |
PRINCIPLES & PRACTICES OF SELLING | MKT 221 | 6 |
INTERNATIONAL MARKETING | MKT 321 | 6 |
LEGAL ASPECTS OF COMMUNICATION | PRM 213 | 6 |
STRATEGIC MARKETING I | MKT 225 | 6 |
Name | Qualifications | FT / PT |
Dr Andreas Constantinou | PhD in Banking and Financial Institutions PhD Economics MBA Finance BA Economics |
FT |
George Antoniades | PhD Candidate Post Graduate Diploma in Management BSc in Business Administration/Marketing |
FT |
Eleonora Efstathiou | MSc Applied Maths BSc Mathematics |
PT |
Theodoros Christophides | MSc Telecommunications & Computer Networks Engineering BEng Telecommunications & Computer Networks Engineering |
PT |
Michael Grispos | MA in Management MA in TESOL Bachelor of Education |
PT |
Georgia Georgiou | MA in Management BA in Public Relations Diploma in Communication Studies |
FT |
Louiza Yangou | Chartered Certified Accountant BA in Business Administration |
PT |
Angela Neokleous | MA in Education BA in Philosophy, Education and Psychology |
FT |
Konstantinos Papathomas | Diplom Ingenieur Architekt Diploma in English Language, Literature & Comparative Literature |
FT |
Dimitra Papadopoulou | Bachelor in Sociology Bachelor in Photography |
PT |
Henry Lara | BA Applied Linguistics | FT |
Click here to see the complete Teaching Staff List and Brief CV