Marketing & Public Relations, Diploma

Accredited Programme

Aim of the Programme

The aim of this two-year Programme of study is to introduce students to the field of Marketing & Public Relations. Through the Programme students acquire theoretical and practical knowledge as they learn how to implement Marketing & Public Relation skills and techniques in the workplace.

Students also acquire knowledge in general subjects such as Statistics, Accounting, Sociology and Psychology in order to receive a well-rounded education.

Students who obtain the Diploma in Marketing & Public Relations have the required skills and knowledge to work in a variety of areas such as Marketing, Public Relations, Sales, Product promotion and Advertising or to continue studying at a higher academic level.  More specifically the Programme provides and develops: 

• an in-depth understanding of marketing and its components with emphasis on  public relations.
• the ability to apply marketing techniques and tasks, as well as to cope with challenges that help to develop key transferable skills essential to a career in marketing and public relations.
• the skills and underpinning knowledge necessary to evaluate dynamic marketing, and public relation situations which require cross-functional business solutions

Intended learning outcomes:

On completion of this Programme Students should be able to:

• Discuss about the business environment in which marketing and public relations managers operate.
• Explain influential factors on customer behaviour and the interaction between organizations and customers.
• Demonstrate how marketing and public relations communication process is applied to a variety of stakeholders.
• Construct marketing and public relation plans and strategies within international context.
• Discuss the importance of service design and quality in delivering brand value.
• Identify the role of market research in marketing and public relations.
• Describe key concepts and skills that underpin the practice of marketing and public relations.

Language of instruction: English. 

Evidence of knowledge of English

Candidates whose native language is not English will be required to produce evidence of proficiency in written and spoken English, such as the Test of English as a Foreign Language (TOEFL iBT) with a score of 46-59, the IELTS with a minimum score of 5.5,  the GCE O.L or I.G.C.S.E in English language with a passing grade of at least “C”, or any other equivalent internationally recognized examination. 

Foundation Year

In case evidence of any of the aforementioned qualifications is not provided, the candidate will be expected to pass the College’s English Language Test (CELT). The College is using the internationally recognized Oxford placement test. If candidates do not succeed in this test they will be classified according to their score in one of the levels of Intensive English Courses, as indicated below, and they will be automatically registered in the Foundation Programme. This can only occur if Students satisfy all other admission requirements.

Foundation Programme:
Level 1 
Level 2 
Level 3