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Vision and Strategy


Our vision is to develop original academic research that is of value to academics and practitioners. We are committed to producing research of excellence, instill ethical standards and follow the policies and laws of the state. We strive to promote research and ethics to the research community, industry and the society. The quality of our research is reflected in the research programmes, ethical standards, transparency procedures and our contribution to academics, practitioners and society.


Our strategy is to design research programmes, conduct quality research and publish outcomes in academic and professional journals. We aim to engage in research activities with selected faculties, students and partners and apply new research findings to the programmes of study. An integral part of our strategy is to build a wide network of researchers and to promote the research findings globally.